Volkswagen Commercial Vehicles
Automotive
Concept Design, Coaching

Many globally active companies are familiar with this problem: they want to establish a uniform brand image with a comparable service portfolio worldwide, but this can be a real challenge due to the sometimes extreme cultural and economic heterogeneity of the individual countries.
Especially in structurally weaker markets, it can happen that the employees have a very different knowledge level. In these cases, many coaching approaches start at a level that is too high, so that some employees are “left behind” and consequently there are no lasting effects. Through a modular approach and tasks with different levels of difficulty, the coaching can be optimally tailored to the specific needs and the coachees can be picked up at their level of knowledge. If required, the market can also set individual priorities for its dealer network.