Customer requirements have changed and diversified significantly over the last decade. Nowadays it is not just the product or service that determines customer satisfaction and brand perception, but the entire service experience.
To best understand and approach customers, segmentation based on economical, demographical, geographical and psychological factors is necessary. Knowing your customers will fine-tune your marketing and sales activities and drive significant increases in efficiency and turnover.
Our expertise can provide:
- Identification of customer segments within the existing client base.
- Understanding of typical customer characteristics, expectations and requirements.
- Matching of appropriate products, services and offers to each segment.
- Development of soft skills in order to approach a specific customer segment in the optimal way.
- Harmonisation of target groups with marketing and sales operations.
- Develop coaching in correlated aspects, such as Presales, Sales and Aftersales Optimisation and Customer Touchpoint Analysis.